AR Vision Pro
Immersive design leads to deeper connection, recall, and truly unforgettable brand experience.
Brand Identity in Extended Reality
In the era of augmented reality, branding is no longer limited to static screens. The AR Vision Pro project redefined identity by designing for a new kind of presence—spatial, immersive, and reactive. Logos and assets were created with 3D adaptability in mind, allowing them to breathe and move AR environments.
Designing for Immersion
AR Vision Pro branding goes beyond flat visuals. Every element is crafted for depth, interaction, and spatial presence. This creates a brand world that users can enter, not just view.
Blending Physical and Digital Presence
The brand experience is seamless across real and virtual space. Logos, colors, and visuals adapt fluidly to 3D environments. This hybrid design approach enhances memorability and consistency. AR Vision Pro is not just a brand—it’s a multi-dimensional experience users step into.
Immersive User Engagement
The AR Vision Pro branding strategy focused heavily on user interaction—not as a gimmick, but as the core of storytelling. We explored how the brand could communicate through movement, sound, and spatial triggers. Users don’t just see the logo; they walk through it, watch it unfold, and interact with its element in their own environment. Product features pop up in 3D.
Interactive Brand Interfaces
Touchless controls and spatial gestures drive deeper immersion. AR interfaces respond intuitively, making branding feel alive. This encourages exploration, retention, and brand loyalty. And this project proved that immersive design leads to deeper connection, greater recall, and a truly unforgettable brand experience.
Future-Ready Brand System
The AR Vision Pro brand isn’t built for today alone—it’s built for the next evolution of tech and interaction. From mobile AR to headset-based, the identity system is fully responsive across hardware and platform. Its logo system, iconography, and UI element are modular and device-adaptive meaning they retain clarity and style whether on a smartphone or projected into a physical space.
